Who is Heath?
An award-winning... Professional | Marketer | Storyteller | Teacher | Advisor | Leader | Strategist | Public Relations Practitioner | Professor | Team Member | Social Media Manager | Web Master | Engager | Stimulator | Pioneer | Influencer | Problem Solver
Originally hailing from the Carolina low country, Heath Nettles is an integrated marketing communications and digital media professional who currently serves as Mission Health’s director of digital and social media.
In this role, he has responsibility for leading the planning, execution and evaluation of all digital, social media and web initiatives across the $1.9 billion integrated health system with 10 hospitals and post-acute care facilities, numerous ambulatory clinics, an employed care team of over 800 providers and one of the largest accountable care organizations (ACOs) in the nation.
During his tenure at the six-time Top 15 Health System, the team has been named to several prestigious lists, including the Internet’s Top 50 Health Education Blogs (#14) the Internet's Top 100 Health & wellness Blogs (#25), the Top 100 hospitals in social media (#23), the nation’s “Most Wired” hospitals and #5 Super Hospital in IT. Other recognitions included awards from the regional division of the Society for Healthcare Strategy and Market Development (SHSMD), recognizing Mission Health for its consumer and team member publications, mixed media campaigns, interactive websites, marketing on a shoe string budget, social media, mobile applications and internal communications
When not at Mission, Nettles is an adjunct assistant professor of management and accountancy at the University of North Carolina at Asheville and a member of the graduate school faculty in the School of Health Sciences, part of the College of Health and Human Sciences at Western Carolina University in Cullowhee, N.C. His teaching experiences have included undergraduate and graduate-level courses such as healthcare marketing, introduction to business, principles of management, organizational behavior and theory as well as strategic management, a program's capstone seminar. He currently serves on the Carolina Healthcare Public Relations & Marketing Society's board of directors, and volunteers with the local United Way campaign in addition to several social enterprises and parishes, consulting on business development, marketing and communications strategies in addition to maintaining their websites.
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About Heath (...continued)
A graduate of the School of Media and Journalism at the University of North Carolina at Chapel Hill, Heath received his master of business administration from Western Carolina University. He also holds an Advanced Public Information Officer Certificate in Health and Hospital Emergencies from the U.S. Department of Homeland Security. More recently, Nettles was pursuing studies in Advanced Project Management at Stanford University in California.