@Heathnettles // Asheville, N.C.// email@heathnettles.com // 910.995.0759


Education 

Stanford University // Stanford, California
Advanced Project Management Certificate | 2016 -

Western Carolina University // Cullowhee, NC
Master of Business Administration (4.0 GPA) | December 2012

Federal Emergency Management Agency(FEMA) // Anniston, Ala.
Advanced Public Information Officer | March 2012

The University of North Carolina at Chapel Hill // Chapel Hill, NC
Bachelor of Arts in Journalism and Mass Communication | May 2008


Experience 

Integrated Marketing & Communications, Public Relations and Digital Media 

Mission Health // Asheville, NC
Director, Digital & Social Media | 2011-Present

  • Recognized as #23 on a list of the nation’s top 100 social media hospitals for excelling in social media engagement and fans, increasing active daily engaged users by more than 200% on 15 social media accounts
  • Named #25 on the list of the internet's top 100 health and wellness blogs; increased blog readership more than 730% to more than 20,000 users, including more than 1,500 weekly subscribers
  • Grew quarterly social media reach +245% to more than 11.7 million impressions; curated 55,000 quarterly engagements, an increase of +170%
  • Annually grew web traffic 2% to more than 1 million users
  • Collaborated with patient experience, quality, nursing, IT among others to propose, create and streamline the health system's service recovery process, ensuring accommodations for the voice of the customer and increasing online feedback submissions more than 300%
  • Led community relations initiatives, including philanthropic campaigns, sponsorship & events
  • Liaised with Information Technology Executive Team for collaborative projects, including a MedStaff Portal with two-way communication ability and a streamlined consumer-centric approach to patient portals, which realized a cost savings in excess of $500,000 and enrolled more than 25,000; increased portal users 43% in Q2 of FY17
  • Redesigned internal blog, resulting in 247% viewership growth & $40,000 annual cost savings
  • Launched the inaugural outpatient care center for Mission Health in highly competitive tertiary market
  • Recognized by supervisor with a Merit Moment in the planning, execution and evaluation of special events, including the highly publicized and controversial Mission Pardee Health Campus
  • Routinely proposed, administered and evaluated campaign & programmatic budgets
  • Led the planning, execution & evaluation of all digital, social & web initiatives among 25+ staff including direct reports and interns, seven hospitals, a post-acute care organization & numerous outpatient centers
  • Directed a team of designers, developers, strategists and writers to redesign the user experience for mission-health.org, which was recognized as the top interactive healthcare website in the Carolinas
  • Promoted from Marketing Coordinator to Marketing Specialist to Manager to Senior Consultant to System Director in a five year stint


United Way of Asheville and Buncombe County // Buncombe County, NC
Loaned Executive | 2012

  • Responsible to the development director for employee campaign goals totaling $800,000, more than one-tenth of the agency’s 2012 revenues and 16% of $5 million county-wide goal
  • Collaborated with cross-functional teams, including senior leadership, across manufacturing, retail, and healthcare sectors to meet and/or exceed workplace campaign goals


Western Carolina University // Cullowhee, NC
Academic Advisor with an emphasis in marketing & communications | 2010-2011

  • Successfully planned, implemented & evaluated inaugural professional advising model within a college
  • Enhanced the college’s image through coordination of communications, marketing and recruitment
  • Recognized with a Dean’s Above & Beyond Award for proposing and implementing the college’s social media marketing plan, including the development strategies to engage the College’s constituencies
  • Chaired & restructured the College’s scholarship selection to include digital application processes


UNC News Services // Chapel Hill, NC
Staff Writer/Editor Intern | 2008

 

Higher Education Administration & Teaching 

University of North Carolina at Asheville // Asheville, NC
Adjunct Assistant Professor of Management | 2016-Present

  • Planned, delivered & accesses instruction for Organizational Behavior & Theory, a 200-level, four-credit hour course in the Department of Management and Accountancy


Asheville-Buncombe Technical Community College // Asheville, NC
Adjunct Instructor, Business Administration | 2013-2016

  • Regularly exceeded departmental standards in students’ evaluations
  • Planned, delivered & accessed instruction for Principles of Management, Introduction to Business and Strategic Management (capstone seminar)
  • Piloted the college’s Quality Enhancement Plan (QEP) in summer Introduction to Business Course


Western Carolina University // Cullowhee, NC
Assistant Director of Undergraduate Admission | 2008-2010

  • Proposed, implemented & evaluated initiatives to enhance the number of enrolled students by 17%
  • Recognized for successfully managing rural & urban recruitment areas, increasing territory enrollment by 33%
  • Enhanced the yield of enrolled students through the proposal, creation and administration of an online social media community of more than 550 members
  • Directed office’s social media efforts in addition to exerting influence in the University’s social media launch
  • Rendered decisions of admissibility of transfer, distance, international & non-traditional applicants
     

University of North Carolina at Chapel Hill // Chapel Hill, NC
Visitation Program Coordinator, Office of Undergraduate Admissions | 2006-2008

  • Improved the overall quality of the Carolina Admissions Ambassador through the effective management, selection and training of more than 250 Admissions Ambassadors and tour guides
  • Collaborated with faculty to afford 2,000 prospective students the opportunity to experience academic life
  • Served as receptionist for undergraduate admissions

Leadership
& Service


Honors